The AIX F2 Racing launch at the 2024 Imola Grand Prix marked a defining moment for the team as it debuted under its new identity on one of motorsport’s most historic stages.
From pre-event planning through to race weekend execution, FIVE led the content production, media coordination, and on-ground storytelling surrounding the team’s first official Formula 2 weekend as AIX Racing.
Working in the fast-paced paddock environment, the objective was to create content that felt energetic, premium, and internationally relevant, while capturing the ambition and momentum of the team’s new chapter.
The approach combined race-weekend coverage, photography, video production, partner visibility, and behind-the-scenes storytelling, designed to engage audiences both trackside and globally across digital platforms.
What made the project particularly significant was the balance between speed and positioning. Formula racing moves quickly, but brand perception is built carefully. The content needed to feel immediate and dynamic while still aligning with a long-term vision for how the team presents itself internationally.
The result was a launch campaign that captured the pace and intensity of Formula racing while establishing a clear visual and strategic direction for AIX Racing.
Photography: Dutch Photo Agency